It’s our grand opening! Join us for a little bit of everything at our first pop-up. You can find new and used romance novels by historically and systemically excluded and marginalized authors, as well as some other fun merchandise to go home with. Come for the books, stay for the company (and the giveaways!).

Black History may be every month, but in February, we Blackity Black Black! Come celebrate Black Joy and find your new favorite Black romance author, whether they write Black romance (romance in which every main character and love interest is Black) or Interracial (romance in which one or more characters is not Black). These books […]

Good Luck Tonight Events and Why Choose: A Romance Bookstore present a Heated Rivalry Trivia Night by fans, for fans! Come early for a social hour and make friends and then get ready to destroy those friends in eight rounds of Heated Rivalry trivia! Entry is free, but there will be raffles in support of […]

Tucson Spotlight and Tucson Tome Gnome are hosting a gathering to get ready for Tucson Festival of Books, and Why Choose will be there! If you haven’t yet gotten your copies of Honey Bee Mine or Ghost Business in preparation for the festival, Sarah T. Dubb and Jen DeLuca will be there to sign ahead of time! And there […]

What better time to celebrate sports of all kinds than Baseball’s Opening Day? Sports romances by trad and indie authors alike will be available at this pop-up, centering those written by historically and systemically excluded and marginalized writers. Play ball, indeed, amirite?

It’s time to get hot and heavy! Why Choose is ringing in summer with a broad selection of romances to sink into in the sand or by the pool. We’ll have a curated collection of new and used romance novels focused on those written by historically and systemically excluded and marginalized groups, as well as […]