Black Joy Pop-Up
2026-02-22 14:00 - 16:30 (America/Phoenix) | 4th & 4th, 402 E 4th St, Tucson, AZ, 85705, United States
Black History may be every month, but in February, we Blackity Black Black! Come celebrate Black Joy and find your new favorite Black romance author, whether they write Black romance (romance in which every main character and love interest is Black) or Interracial (romance in which one or more characters is not Black). These books will be at the center, but you might see some other stuff too—including swag and merch made by Black creators!

Heated & Seated: A Heated Rivalry Trivia Night + Social + Fundraiser
2026-03-05 18:00 - 22:00 | Crooked Tooth Brewing Co., 228 East 6th Street, Tucson, AZ, 85705, United States
Good Luck Tonight Events and Why Choose: A Romance Bookstore present a Heated Rivalry Trivia Night by fans, for fans! Come early for a social hour and make friends and then get ready to destroy those friends in eight rounds of Heated Rivalry trivia! Entry is free, but there will be raffles in support of Fluxx Productions, a local LGBTQ+ organization. And of course, We’ll be there to sell copies of the Game Changers series and a few other hockey and sports related goodies! Please RSVP, space is limited!

Tucson Spotlight/Tucson Tome Gnome Pre-TFOB Party
2026-03-07 14:00 - 16:00 | AZ
Tucson Spotlight and Tucson Tome Gnome are hosting a gathering to get ready for Tucson Festival of Books, and Why Choose will be there! If you haven’t yet gotten your copies of Honey Bee Mine or Ghost Business in preparation for the festival, Sarah T. Dubb and Jen DeLuca will be there to sign ahead of time! And there will be plenty of other fun things for you to prepare (including a TFOB Romance BINGO!).

Play Ball! A Sports Romance Pop-Up
2026-03-29 14:00 - 16:30 | 4th & 4th, 402 E 4th St, Tucson, AZ, 85705, United States
What better time to celebrate sports of all kinds than Baseball’s Opening Day? Sports romances by trad and indie authors alike will be available at this pop-up, centering those written by historically and systemically excluded and marginalized writers. Play ball, indeed, amirite?

Indie Bookstore Day at Homeward Books Collective
2026-04-25 10:00 - 15:00 | Homeward Books Collective, 3054 N 1st Ave #8, Tucson, AZ, 85716, United States
We’re partnering up with our friends at Homeward Books to celebrate Indie Bookstore Day! Check out the broader progressive collection offered by Homeward and then wander out to their gorgeous back patio to find a curated collection of romances and other goodies from Why Choose. Come for the books, stay for the drinks from Calle Coffee and merch printing.

Beach Reads Pop-Up
2026-05-24 14:00 - 16:00 | 4th & 4th, 402 E 4th St, Tucson, AZ, 85705, United States
It’s time to get hot and heavy! Why Choose is ringing in summer with a broad selection of romances to sink into in the sand or by the pool. We’ll have a curated collection of new and used romance novels focused on those written by historically and systemically excluded and marginalized groups, as well as other merch and fun stuff! May is also the time when we celebrate and advocate for several different disabled groups, so we’ll be highlighting works by physically and mentally disabled and neurodiverse authors as well! Need recs? We’re excited to find you the perfect romance!

Why Choose at Tucson Juneteenth Festival
2026-06-20 18:00 - 22:00 | Tucson Juneteenth Festival, Kino Sports Complex, Tucson, AZ, 85713, United States
We’re going to be at the Tucson Juneteenth Festival this year! Come say hi and check out a curated selection of books celebrating Black past, present, and future, and grab some merch by Black creators! We might have a few other things, but we’re focusing on everybody Black today!

Here and Queer: A Pride Romance Sálon
2026-06-28 15:00 - 17:00 | 4th & 4th, 402 E 4th St, Tucson, AZ, 85705, United States
We’re mixing it up with our June pop-up at 4th & 4th! Pride month is our time to come together and celebrate the joy of our shared lived experiences as queer folks in the world. Let’s get together and talk queerness through the lens of romance novels–mostly for the better, but also where it can improve. Bring your thoughts and your book recommendations, and be ready to leave with at least one amazing example of a romance perfectly positioned in the LGBTQIA+ space.

Book Swap and Night Market at Di Luna Candles and Goods
2026-07-11 17:00 - 20:30 | Di Luna Candles and Goods, 2700 N Campbell Ave, Tucson, AZ, 85719, United States
Join Why Choose and a bunch of other fun vendors on the patio at Di Luna Candles for an evening celebration of books, reading, and summer! There will be a free book swap, but you’ll have to buy our books, sorry! We’ll have a nice selection of romances to help you out with your summer reading BINGO challenge, put on by Tucson Spotlight, Tucson Tome Gnome, and the Pima County Public Library.

SWOON: A Bookstore Romance Day and Photography Fundraiser
2026-08-15 10:00 - 14:00 | Tucson Headshot, 4400 E Broadway Blvd #114, Tucson, AZ, 85711, United States
Your main character moment – captured.
It’s Bookstore Romance Day and we’re mixing it up! Join us at the Rachel Marie Photography studio at 4400 E Broadway Blvd for a fun day of books, dress up, and photos! We’ll have books and merch for sale, signings by local authors, and we’ll be joined by Coffee Mucho for drinks and snacks! Shop from the costume rack (to borrow or buy) for your main character look and get your romance cover photo taken by the amazing Rachel Marie Castillo (for a fee, photographers should get paid for their work). Photos are offered on a scale, with part of each purchase going to Fluxx Productions. And speaking of! We’ll have raffle tickets for sale (one for $5, five for $20) also for Fluxx Productions, with winners announced in the last half hour. We’ve got some amazing prizes lined up that you won’t want to miss. Come hang, shop, and enjoy a Bookstore Romance Day for the ages!

End-of-Summer Celebration at Coalition Space
2026-08-16 09:00 - 12:00 | The Coalition Space, 311 E 7th St, Tucson, AZ, 85705, United States
We’ll be helping to celebrate everybody winning Summer Reading with Tucson Tome Gnome, Tucson Spotlight, and the Pima County Public Library at the Coalition Space! What better way to pat yourself on the back for reading than to buy more books (or stickers, or merch, whatever). Just remember, whether you read one book or 100, you’re a winner (and if it’s the latter, please tell us your ways.)

Back to School Pop-Up at 4th & 4th
2026-08-30 15:00 - 17:00 | 4th & 4th, 402 E 4th St, Tucson, AZ, 85705, United States
Everybody loves a back to school sale, right? Join us as we say the last goodbyes to summer (at least in theory). We’ll have a bit of everything, but we’ll also be highlighting some of our favorite and most anticipated reads that are school related—campus set, educators and coaches, grad students, you name it! Explore a curated selection of books, stickers, bags, wearable merch and more for your own return to campus, or just your next A Different World rewatch.
