Black History may be every month, but in February, we Blackity Black Black! Come celebrate Black Joy and find your new favorite Black romance author, whether they write Black romance […]

Good Luck Tonight Events and Why Choose: A Romance Bookstore present a Heated Rivalry Trivia Night by fans, for fans! Come early for a social hour and make friends and […]

Tucson Spotlight and Tucson Tome Gnome are hosting a gathering to get ready for Tucson Festival of Books, and Why Choose will be there! If you haven’t yet gotten your […]

What better time to celebrate sports of all kinds than Baseball’s Opening Day? Sports romances by trad and indie authors alike will be available at this pop-up, centering those written […]

It’s time to get hot and heavy! Why Choose is ringing in summer with a broad selection of romances to sink into in the sand or by the pool. We’ll […]

We’re going to be at the Tucson Juneteenth Festival this year! Come say hi and check out a curated selection of books celebrating Black past, present, and future, and grab […]

We’re mixing it up with our June pop-up at 4th & 4th! Pride month is our time to come together and celebrate the joy of our shared lived experiences as […]