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  • Play Ball! A Sports Romance Pop-Up

    4th & 4th 402 E 4th St, Tucson, AZ, United States

    What better time to celebrate sports of all kinds than Baseball’s Opening Day? Sports romances by trad and indie authors alike will be available at this pop-up, centering those written […]

  • Indie Bookstore Day at Homeward Books Collective

    Homeward Books Collective 3054 N 1st Ave #8, Tucson, AZ, United States

    We’re partnering up with our friends at Homeward Books to celebrate Indie Bookstore Day! Check out the broader progressive collection offered by Homeward and then wander out to their gorgeous […]

  • Beach Reads Pop-Up

    4th & 4th 402 E 4th St, Tucson, AZ, United States

    It’s time to get hot and heavy! Why Choose is ringing in summer with a broad selection of romances to sink into in the sand or by the pool. We’ll […]

  • Why Choose at Tucson Juneteenth Festival

    Tucson Juneteenth Festival Kino Sports Complex, Tucson, AZ, United States

    We’re going to be at the Tucson Juneteenth Festival this year! Come say hi and check out a curated selection of books celebrating Black past, present, and future, and grab […]

  • Here and Queer: A Pride Romance Sálon

    4th & 4th 402 E 4th St, Tucson, AZ, United States

    We’re mixing it up with our June pop-up at 4th & 4th! Pride month is our time to come together and celebrate the joy of our shared lived experiences as […]

  • Book Swap and Night Market at Di Luna Candles and Goods

    Di Luna Candles and Goods 2700 N Campbell Ave, Tucson, AZ, United States

    Join Why Choose and a bunch of other fun vendors on the patio at Di Luna Candles for an evening celebration of books, reading, and summer! There will be a […]

  • SWOON: A Bookstore Romance Day and Photography Fundraiser

    Tucson Headshot 4400 E Broadway Blvd #114, Tucson, AZ, United States

    Your main character moment – captured. It’s Bookstore Romance Day and we’re mixing it up! Join us at the Rachel Marie Photography studio at 4400 E Broadway Blvd for a […]

  • End-of-Summer Celebration at Coalition Space

    The Coalition Space 311 E 7th St, Tucson, AZ, United States

    We’ll be helping to celebrate everybody winning Summer Reading with Tucson Tome Gnome, Tucson Spotlight, and the Pima County Public Library at the Coalition Space! What better way to pat […]

  • Back to School Pop-Up at 4th & 4th

    4th & 4th 402 E 4th St, Tucson, AZ, United States

    Everybody loves a back to school sale, right? Join us as we say the last goodbyes to summer (at least in theory). We’ll have a bit of everything, but we’ll […]